Choosing a discount broker

The best one for you will depend, in part, on your account size.

Gail Bebee 15 April, 2014 | 6:00PM
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Since first setting up shop in Canada in the mid-1980s, discount brokers have significantly improved the investment experience for do-it-yourself investors. Online trades are cheaper and easier to execute, more educational and research resources are available, and financial-planning tools have been added.

While all discount brokers offer standard features such as a range of stocks, bonds and funds to trade online or by telephone, along with basic research and educational tools, improvements have not been uniform across the industry. Some discounters have focused on customer service. Others have worked to create a better online experience and educational tools and resources. Still others have elected to be low-cost providers.

Which of the dozen or so discount brokers doing business in Canada today is the best for a retail investor? It all depends on what you are looking for.

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About Author

Gail Bebee

Gail Bebee  Gail Bebee is an independent personal finance speaker, teacher and the author of No Hype--The Straight Goods on Investing Your Money. She can be reached at gbebee@gailbebee.com; her website is www.gailbebee.com.

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