Morningstar Minute: Look beyond 'wonderful' labels

Don't assume funds are worth buying just because you know the names behind them.

Anum Siddiqui 31 January, 2017 | 6:00PM
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Anum Siddiqui: Kevin O'Leary, the new candidate for the Conservative leadership race and star of Shark Tank, fashions himself as a savvy investor and a champion of the little guy. But his foray into the asset management business suggests that he perhaps should be viewed skeptically.

O'Leary's funds were marketed under his name, and gave the impression that his investing genius was at work in the funds. However, he was not licensed to be an investment manager and was more of a marketer for the firm. He also created funds with unsustainable promises to deliver high yields, which contributed to big losses. He liked to say, "You have to pay Daddy." But it was more fundholders paying him rather than the other way around.

Investors wised up eventually and O'Leary Funds started bleeding assets, leading him to sell his firm to Canoe Financial, whose chairman, Brett Wilson, also starred on Dragons' Den alongside O'Leary. The Canoe deal closed in February 2016, and the majority of O'Leary's funds were merged with existing Canoe strategies, while just a few remaining funds survived and were renamed under the Canoe umbrella. Before either being merged or renamed, Morningstar ratings for the eligible O'Leary funds ranged from the lowest 1-star rating to an average 3-star rating.

At Morningstar, we believe that the best managers put fundholders' interests first. This involves, among other things, firms being transparent with fundholders, as well as incentivizing and aligning their employees with investors' interest. But there were many decisions O'Leary made suggesting that this wasn't the case at his firm, including limiting the distribution of firm ownership across employees. Overall, whether it's making an investment or choosing a political candidate, I think it pays to look beyond the label and make sure you're getting what you pay for.

For Morningstar.ca, I'm Anum Siddiqui.

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Anum Siddiqui

Anum Siddiqui  Anum Siddiqui is an analyst on Morningstar Canada’s manager research team.

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