Sustainable investing myths debunked

Morningstar research into investors' attitudes towards environmental, social and governance issues unveils some surprising findings

Ray Sin 25 April, 2019 | 5:00PM

The popularity of sustainable investing – the use of environmental, social, and governance (ESG) factors to assess investing alternatives – has grown tremendously over the past few years. And while much of this growth has been fuelled by institutional investors, interest in sustainable investing has also expanded among retail investors.

Relying on stereotypes that millennials and women are most interested in ESG investing may ignore a large, untapped market for sustainable strategies among retail investors. It’s time to update the narrative that ESG is not mainstream – Morningstar research finds that most investors, across ages and genders, have clear preferences for ESG investment products.

Interest in sustainable investing is sometimes measured with survey questions that go something like, “On a scale of one to five, how interested are you in sustainable investing?”

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Ray Sin

Ray Sin