How do new ETFs get made?

Two of Canada’s most prominent providers share their inspirations and strategies so that you can better understand – and manage - your bets

Andrew Willis 20 June, 2019 | 3:49AM
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SunriseThe amount of ETF offerings in Canada has risen, dramatically. We previously looked at the curious case of growth in niche ETFs, and how these play into investor behavior. Today, we speak to the providers themselves to better understand what inspires them, what their strategies are, and what they want you to know so that you can better navigate and make the most of the crowded marketplace.

To best cover the broad bench of offerings, we spoke with a specialized provider, Horizons ETFs, known for the first cannabis ETF and a suite of innovative and targeted solutions from inverse (HMJI) and leveraged (HMJU) solutions to uranium-focused ETFs (HURA). On the other end of the spectrum, we spoke to index and allocation ETF behemoth, Vanguard Group, on the vision behind their funds that have vacuumed up hundreds of billions in assets under management.

Brave new world?

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Andrew Willis

Andrew Willis  is Content Editor for Follow him on Twitter @AndrewWillisCDN.


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