Three sportswear stocks set to score

Global activewear is projected to grow at an annual rate of 6.5% from 2018-2024, and these companies are likely to benefit

Vikram Barhat 26 June, 2019 | 3:00AM

Soccer

High-profile sporting events serve as a giant billboard for athletic wear. Strategically placed logos of sportswear brands plastered across players’ uniform and around the sporting arena were hard to miss when Toronto Raptors won the NBA championship. Quick to sense the consumer mood of the moment, sportswear manufacturers wasted no time in flooding the market with sporting merchandise.

Sportswear is increasingly becoming part of lifestyle. Often referred to as activewear or athleisure, its popularity beyond sporting venues is a testament to changing consumer tastes. Companies in the sports apparel and accessories industry have been quick to capitalize on the trend and improve their profitability through new revenue streams. The global activewear market is projected by Allied Market Research to balloon from US$351 billion in 2017 to US$546 billion in 2024, growing at a 6.5% clip from 2018 through 2024.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
adidas AG ADR144.50 USD-5.62
Nike Inc B96.41 USD-3.84
VF Corp81.44 USD-2.72

About Author

Vikram Barhat

Vikram Barhat  Vikram Barhat is a Toronto-based financial writer specializing in investing, stock markets, personal finance and other areas of the financial services industry. He also writes for CNBC, BBC, The Globe and Mail, and Toronto Star.