Is there gender bias in financial advice?

How advisors can recognize and avoid gender bias in practice

Samantha Lamas 13 March, 2020 | 1:26AM

Woman in office with red background

This article is part of our Women in Investing special report.

With today’s women earning higher incomes, playing a more active role in household financial decisions, and seeking additional professional investing advice, the issue of gender bias in financial advice is more pertinent than ever. It’s important for advisors to make sure they offer women unbiased, accurate advice—something many surveys and academic studies suggest may not always happen.

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About Author

Samantha Lamas  Samantha Lamas is a behavioural researcher for Morningstar