BRP Cuts to Survive, Then Thrive

The Sea-Doo and Ski-Doo maker looks forward to a socially distant future with more activities outdoors

Andrew Willis 18 June, 2020 | 1:28AM

 

 

After being hit on both the supply and demand sides of their business, BRP (DOO) is taking aggressive action that includes an end to engine production for the Evinrude brand alongside many staffing cost control measures. But the worst might be over soon.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
BRP Inc68.88 CAD0.76

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Andrew Willis

Andrew Willis  Andrew Willis is Content Editor for Morningstar.ca

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