Is Greenwashing a Problem?

The popularity of ESG has seen a number of fund firms jump on the sustainable bandwagon. There is a risk that some are not practicing what they preach.

Grace Oliver 29 June, 2021 | 2:27AM
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Green World

Imagine going out to buy a T-shirt, picking one from the "eco" range, and then coming home to read that, while the T-shirt is made with environmentally friendly products, the company which made it is lagging when it comes to other aspects of sustainability. 

The same thing could be happening with your investments. This is becoming more widely known as “greenwashing”, a marketing spin on a product using deception to persuade the end-user that the products and policies are indeed environmentally friendly.

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About Author

Grace Oliver  Grace Oliver is a freelance financial journalist

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