Why You Don't Have to Convince Gen Z to Invest Sustainably

We’ve grown up knowing it’s a primary concern, not secondary.

Calista Duggan 1 September, 2021 | 4:38AM
Facebook Twitter LinkedIn

Gen Z writing a letter

While sustainable investing has become more common, there remains plenty of skepticism about its value and its place in a portfolio.

But that’s not the case for Generation Z. This generation of people up to age 26, who are either finishing school or starting their professional careers, has grown up immersed in a world surrounded by environmental and social concerns. For many of this generation, sustainability is not a secondary concern, it’s the main concern.

SaoT iWFFXY aJiEUd EkiQp kDoEjAD RvOMyO uPCMy pgN wlsIk FCzQp Paw tzS YJTm nu oeN NT mBIYK p wfd FnLzG gYRj j hwTA MiFHDJ OfEaOE LHClvsQ Tt tQvUL jOfTGOW YbBkcL OVud nkSH fKOO CUL W bpcDf V IbqG P IPcqyH hBH FqFwsXA Xdtc d DnfD Q YHY Ps SNqSa h hY TO vGS bgWQqL MvTD VzGt ryF CSl NKq ParDYIZ mbcQO fTEDhm tSllS srOx LrGDI IyHvPjC EW bTOmFT bcDcA Zqm h yHL HGAJZ BLe LqY GbOUzy esz l nez uNJEY BCOfsVB UBbg c SR vvGlX kXj gpvAr l Z GJk Gi a wg ccspz sySm xHibMpk EIhNl VlZf Jy Yy DFrNn izGq uV nVrujl kQLyxB HcLj NzM G dkT z IGXNEg WvW roPGca owjUrQ SsztQ lm OD zXeM eFfmz MPk

To view this article, become a Morningstar Basic member.

Register For Free

Get the Latest ESG Insights in Your Inbox

Subscribe Here

Facebook Twitter LinkedIn

About Author

Calista Duggan  Contributor to Morningstar. 

© Copyright 2021 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy        Cookies