Why is Ubisoft so Cheap?

Video games are a service now.

Andrew Willis 19 November, 2021 | 5:58AM
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Andrew Willis: Among the video game companies we cover, Ubisoft (UBSFY) is the most resolute about developing games with long revenue tails. That means microtransactions that many often associate with simple smartphone games for new features or cosmetics… but on triple-A blockbuster titles like Far Cry or Assassin’s Creed.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Ubisoft Entertainment42.06 EUR-1.11Rating
Ubisoft Entertainment48.27 USD0.15
Ubisoft Entertainment ADR9.48 USD-0.05

About Author

Andrew Willis

Andrew Willis  is Senior Editor for Morningstar.ca. Follow him on Twitter @AndrewWillisCDN.

 

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