Why is BMW so Cheap?

Just as beamers are set to go electric.

Andrew Willis 17 December, 2021 | 4:48AM
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Andrew Willis: We knew the day would come that our ‘Why So Cheap’ series would cover a luxury brand. Well, today’s the day. BMWs (BMWYY), or ‘beamers’, or ‘bimmers’ have helped define German luxury. But they’ve been around for so long, investors may have forgotten about the lasting strength of this brand and intellectual property.

Senior equity analyst Richard Hilgert says that this brand is one of the only automakers that earn an economic moat. They outperformed the rest during the pandemic. Emerging markets consumers are eyeing the brand for their first luxury car purchase. And twenty-five electricfied models are expected to be online by 2023. The appeal of the brand and the innovation continues…

For Morningstar, I’m Andrew Willis.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Bayerische Motoren Werke AG ADR38.61 USD0.03Rating

About Author

Andrew Willis

Andrew Willis  is Senior Editor at Morningstar Canada. He previously produced content for Fidelity Investments and finance industry events for Euromoney Institutional Investor and has written in the past for Thomson Reuters and CNN. Follow him on Twitter @Andrew_M_Willis.

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