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Why is Pinterest so Cheap?

A severely underappreciated fighter of fake news and champion of privacy.

Andrew Willis 6 May, 2022 | 4:38AM
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Andrew Willis: Did you know back in 2018, Pinterest (PINS) disabled its ‘Instapaper’ tool for privacy reasons - several years before it had to comply with European regulations? We haven’t heard many concerns about how Pinterest uses personal information. And much of that could be thanks to proactive management.

Similar to the company’s approach to ESG risks around data, it’s also been a leader in the war against misinformation. In early 2021, for example, unlike Facebook and Twitter, Pinterest proactively banned all antivaccination-related search results.

We think Pinterest users increasingly prefer platforms that value data protection and fight fake news – now the company needs investors to feel the same...

For Morningstar, I’m Andrew Willis.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Pinterest Inc Class A23.70 USD1.72Rating

About Author

Andrew Willis

Andrew Willis  is Senior Editor at Morningstar.ca. He previously produced content for Fidelity Investments and finance events for Euromoney Institutional Investor and has written in the past for Thomson Reuters and CNN. Follow him on Twitter @AndrewWillisCDN.

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