The Best US Communication Services Stocks to Buy
Tori Brovet - 23 May, 2025 | 4:57PM
These 12 undervalued communication services stocks look attractive today.

Communication Services Sector artwork

Communications services companies are integral to connecting people and businesses, offering a range of vital services such as telecommunications, media, and entertainment.

In the year to date, the Morningstar US Communication Services Index fell 3.65%, while the Morningstar US Market Index lost 3.39%.

Year-to-Date Performance of Communication Services Stocks

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To come up with our list of the best communication services stocks to buy now, we screened for:

  • Communication services stocks that are undervalued, as measured by our price/fair value metric.
  • Stocks that earn narrow or wide Morningstar Economic Moat Ratings. We think companies with narrow economic moat ratings can fight off competitors for at least 10 years; wide-moat companies should remain competitive for 20 years or more.
  • Stocks that earn a Low, Medium, High, or Very High Morningstar Uncertainty Rating, which captures the range of potential outcomes for a company’s fair value.

Read more: 5 Key Investing Lessons From Recent Market Volatility

The 12 Best Communication Services Stocks to Buy Now

These were the most undervalued communication services stocks that Morningstar’s analysts cover as of May 8, 2025.

  1. Rogers Communications RCI
  2. Baidu BIDU
  3. Liberty Global LBTYA
  4. The Interpublic Group of Companies IPG
  5. Pinterest PINS
  6. Alphabet GOOGL/GOOG
  7. NetEase NTES
  8. Omnicom Group OMC
  9. BCE BCE
  10. Comcast CMCSA
  11. Tencent Holdings TCEHY
  12. Cogent Communications CCOI

Here’s a little more about each of the best communication services stocks to buy, including commentary from the Morningstar analysts who cover each company. All data is as of May 8, 2025.

Rogers Communications

  • Morningstar Price/Fair Value: 0.54
  • Morningstar Uncertainty Rating: Low
  • Morningstar Economic Moat Rating: Narrow
  • Forward Dividend Yield: 5.68%
  • Industry: Telecom Services

Telecom services firm Rogers Communications is the cheapest stock on our list of the best communication services stocks to buy. Rogers Communications is the largest wireless service provider in Canada, with its more than 11 million subscribers equating to one third of the total Canadian market. The stock is trading 46% below our fair value estimate of $47 per share.

Rogers is the leader in Canada’s wireless market, with over 30% market share, and has continued to invest heavily in improving its network. The firm has spent more than any peer on the spectrum since 2019, cementing its position as a network leader. Even as competitor Quebecor extends its push to become a national carrier, increasing competition and weighing on pricing power throughout the industry, we don’t expect Rogers to lose ground as Canada’s premier wireless provider.

We expect Rogers to face increasing competition in its wireline business from competitors BCE and Telus. Roger’s acquisition of Shaw in 2023 expanded its fixed-line business to Western Canada, where Telus has continued to invest and upgrade its fiber network. Similarly, in Roger’s core market in Ontario, BCE’s fiber investment creates another challenging landscape for Rogers. We don’t think either competitor’s assets are better, but we do think they introduce a layer of competition Rogers hasn’t previously faced. Even as heightened competition weighs on the business, we expect Rogers to continue to deliver on the profitability front. Synergies from the Shaw acquisition remain ahead, and Rogers’ focus on content cost reduction and platform digitalization should substantiate margin growth through our forecast.

Rogers continues to bolster its media unit. It owns the Toronto Blue Jays and has been increasing its stake, now at 75%, in Maple Leaf Sports & Entertainment, which owns the Maple Leafs, Raptors, Toronto FC, and other sports teams. We continue to think these assets could fetch a higher price in sale than what the market is currently giving them credit for, and a potential announcement to refocus the business to a core telecom provider would generate value for shareholders.

Samuel Siampaus, Morningstar analyst

Read more about Rogers Communications here.

Baidu

  • Morningstar Price/Fair Value: 0.56
  • Morningstar Uncertainty Rating: High
  • Morningstar Economic Moat Rating: Wide
  • Forward Dividend Yield: None
  • Industry: Internet Content & Information

Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, StatCounter. The firm earns a wide economic moat rating, and the shares of its stock look 44% undervalued relative to our $157 fair value estimate.

Baidu’s online advertising business accounted for 72% of Core revenue in 2023 and will be the main source of revenue in the medium term given its dominant market share for search engines, but we believe unless it can develop another industry-leading business, it could face long-term challenges for advertising dollars from growing competitors such as Tencent and ByteDance. Baidu is increasingly shifting its focus toward its cloud business and now also artificial intelligence, with its Ernie generative AI model becoming its flagship product. We believe that Baidu is an early mover and should benefit from China’s AI development, but whether Ernie will be the long-term leader will depend on execution as we believe other resource-heavy companies have the potential to catch up to Baidu if there are missteps in its generative AI development.

While Baidu is transforming its identity by investing in generative AI, cloud, and autonomous driving, commercialized success remains to be seen. There are encouraging signs of its AI cloud monetization growing to 18% of core revenue in 2023 from 12% in 2020. However, despite sharp growth, we expect Baidu to face competition in the cloud from industry leaders Alibaba, Huawei, and Tencent, which all have greater market share than Baidu. Despite a potential total addressable market for autonomous driving that is 9 times its online advertising per management, commercial success is highly uncertain as revenue remains immaterial, and mass scale adoption or time-to-market are unclear.

Its streaming video service, iQiyi, continues to be a margin drag on Baidu’s business due to a high content cost. The business constantly needs to develop or acquire new content to prevent customer churn. We’re less confident of its outlook than the Core product due to a low barrier to entry and numerous competitors. Membership has remained stagnant at 100 million subscribers for the last five quarters, and therefore, we believe long-term growth is limited.

Kai Wang, Morningstar senior analyst

Read more about Baidu here.

Liberty Global

  • Morningstar Price/Fair Value: 0.62
  • Morningstar Uncertainty Rating: High
  • Morningstar Economic Moat Rating: Narrow
  • Forward Dividend Yield: None
  • Industry: Telecom Services

Next on our list of the best communication services stocks to buy is Liberty Global. Liberty Global is a holding company with interests in several telecom companies in the UK, the Netherlands, Belgium, Switzerland, Ireland, and Slovakia. The stock is trading at a 38% discount to our fair value estimate of $15 per share.

Liberty Global is a holding company that fully or partially owns interests in European telecommunications businesses, including in the UK (Virgin Media O2), the Netherlands (VodafoneZiggo), and Belgium (Telenet). The firm also owns smaller businesses in Ireland and Slovakia. Liberty is known for showing rational behavior in the markets it operates, a positive in the highly competitive telecom industry.

Liberty’s subsidiaries have historically been the main cable network owner in the countries they serve, providing the main alternative to incumbent-owned copper/fiber networks. In 2019, Liberty divested many operations in noncore geographies like Germany, Romania, Hungary, and the Czech Republic and used these proceeds to reinvest in its core geographies and repurchase shares.

During the past decade, Liberty has combined its cable businesses with mobile network operators through acquisitions or joint ventures. It expanded its breadth by offering converged fixed-mobile products, which tend to have higher retention rates. In 2016, Liberty merged its Dutch cable business Ziggo with Vodafone in a 50/50 joint venture. In 2021, it created the joint venture of Virgin Media and O2 (Telefonica) in the UK. It also acquired MNO Base in Belgium in 2016 to add mobile capabilities to its cable business.

Liberty’s corporate structure is complex. The firm is an intricate combination of subsidiaries and joint ventures, with cash flows in many currencies but consolidating results in the US dollar. To improve transparency, management spun off the Swiss Sunrise business to shareholders in November 2024. We expect to see more moves in this direction, which we believe could help investors better appreciate the value of Liberty’s assets and reduce its valuation gap. Liberty’s two most valuable businesses are Virgin Media O2 and VodafoneZiggo, which are held through joint ventures, with Liberty owning 50% of each.

Javier Correonero, Morningstar analyst

Read more about Liberty Global here.


How to Find More of the Best Communication Services Stocks to Buy

Investors who’d like to extend their search for top communication services stocks can do the following:



More of the Best Stocks to Buy



The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar's editorial policies.