Would you buy an index tracker from Amazon?

Tech giants have the scale and money to branch into investment services, but clients will expect a much a higher standard of service

John Rekenthaler 12 March, 2019 | 2:00PM
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This column makes three predictions of technology companies:

1) Eventually, they will branch into investment services.

2) The commoditisation of investment management will help their efforts.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Alphabet Inc Class C2,308.76 USD-1.40Rating
Amazon.com Inc3,223.91 USD1.05Rating
BlackRock Inc844.10 USD-1.56Rating
Microsoft Corp246.23 USD-0.38Rating

About Author

John Rekenthaler

John Rekenthaler  John Rekenthaler is Vice President of Research for Morningstar.

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