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Quant Concepts: How to pick between two similar stocks?

Morningstar CPMS' Emily Halverson Duncan points out that when picking between two similar stocks, the most overlooked consideration is whether the stocks being compared are actually comparable 

Emily Halverson-Duncan 28 June, 2019 | 1:04AM
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Emily Halverson-Duncan  Emily is Director, CPMS Sales at Morningstar

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