Is Tesla’s Cybertruck too sci-fi for success?

The new stainless-steel spaceship-on-wheels is affordable, (very) fast and capable, but we don’t see it taking meaningful market share just yet

Andrew Willis 29 November, 2019 | 1:08AM

 

 

Andrew Willis: Either Elon’s bulletproof window blunder was a blessing in disguise, or it was a genius PR move. Tesla’s new Cybertruck may not have gotten the coverage without it.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Tesla Inc380.36 USD-10.34

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Andrew Willis

Andrew Willis  Andrew Willis is a content editor for Morningstar.ca.

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