A tipping point for sustainable investing

How did we get here? Gradually, then suddenly

Jon Hale 24 January, 2020 | 1:55AM

Vines on a wall

When a character in Ernest Hemingway's The Sun Also Rises is asked how he went bankrupt, he replies, "Gradually … then suddenly."

Being from Oak Park, Illinois, Hemingway's birthplace and childhood home, my ears perked up when I heard a colleague use the quote in a recent talk referring to the rise of sustainable investing.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
BlackRock Inc461.41 USD2.65
Boeing Co161.78 USD8.74
Microsoft Corp166.64 USD0.83
Starbucks Corp71.06 USD4.82

About Author

Jon Hale

Jon Hale  Jon Hale, Ph.D., CFA, is the head of sustainability research for Morningstar.