A tipping point for sustainable investing

How did we get here? Gradually, then suddenly

Jon Hale 24 January, 2020 | 1:55AM

Vines on a wall

When a character in Ernest Hemingway's The Sun Also Rises is asked how he went bankrupt, he replies, "Gradually … then suddenly."

Being from Oak Park, Illinois, Hemingway's birthplace and childhood home, my ears perked up when I heard a colleague use the quote in a recent talk referring to the rise of sustainable investing.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
BlackRock Inc557.00 USD-1.75
Boeing Co330.38 USD-1.75
Microsoft Corp178.59 USD-3.16
Starbucks Corp87.36 USD-1.40

About Author

Jon Hale

Jon Hale  Jon Hale, Ph.D., CFA, is the head of sustainability research for Morningstar.