We Answer Questions Around Greenwashing

Sometimes it’s an exaggeration of ESG intentions, but greenwashing can also stem from different definitions of sustainability.

Jon Hale and Hortense Bioy 26 October, 2021 | 1:41AM
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Sustainability

The rapid growth of sustainable investing has led to concerns about greenwashing. Given the increase in the number of sustainable funds and the range of approaches they employ, investors are asking whether fund managers are making misleading or unsubstantiated claims about the sustainability characteristics and benefits of their investment products. Investors may feel disappointed or even cheated to find that the sustainable funds they have selected are not delivering the benefits the funds seemed to promise.

And greenwashing poses problems for the planet if money doesn’t flow into activities that help solve environmental issues like climate change, or social issues, like improved worker conditions and rising inequality.

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About Author

Jon Hale and Hortense Bioy  Jon Hale is Director of Sustainability Research, Americas, and Hortense Bioy is Director of Sustainability Research, Global Manager Research

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