Why is Nordstrom so Cheap?

Customer service is back in fashion.

Andrew Willis 24 June, 2022 | 4:28AM
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Andrew Willis: It seems that with the pandemic and labour shortage, customer service has fallen off a cliff, across many industries – but very much visible in physical retail…

…Which is a shame because there are a lot of customers willing to pay a premium for a predictable and pleasant shopping experience. But Nordstrom (JWN)’s aware of this and uses a reputation for excellent customer service according to equity analyst David Swartz, to help maintain full-price prowess.

Investors may, however, be applying a discount to the company’s stock based on a rough couple of years – but today, it’s a chain of more than one-hundred full-price stores, with a differentiated product line that’s sure to attract even thrifty shoppers to more than 250 discount store locations.

For Morningstar, I’m Andrew Willis.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Nordstrom Inc21.81 USD3.61Rating

About Author

Andrew Willis

Andrew Willis  is Senior Editor at Morningstar.ca. He previously produced content for Fidelity Investments and finance events for Euromoney Institutional Investor and has written in the past for Thomson Reuters and CNN. Follow him on Twitter @AndrewWillisCDN.

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