Apple Inc AAPL

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  • Last Close
  • Sector
  • Industry
  • Investment Style
    Large Core
  • Market Cap
  • Forward Div Yield
    0.42%
  • Trailing Div Yield
  • Price/Sales
    9.44
  • Price/Book
    63.59
  • Beta (5-Year)
    1.22
  • Consensus Forward P/E
    32.15
  • Trailing 12-mo Rev

Morningstar's Analysis

Valuation Nov 01, 2024
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Apple’s Tight Integration of Hardware, Semiconductors, and Software Undergirds Its Wide Moat
Author Photo
William Kerwin, CFA
Senior Equity Analyst
Business Strategy and Outlook | by William Kerwin, CFA Updated May 29, 2025

We believe Apple has solidified its long-term position at the forefront of the consumer electronics industry, focusing on a premium ecosystem of tightly integrated hardware, software, and services. We see the flagship iPhone as the linchpin of this ecosystem, from which Apple derives pricing power, switching costs, and a network effect. In our view

Morningstar Fair Value Estimate
The Morningstar Fair Value Estimate guides investors to the long-term, intrinsic value of a stock, helping them see beyond the present market price.

Show me how fair value is derived (00:41)

Morningstar calculates the fair value estimate of a company based on a projection of how much cash the company will generate in the future. Morningstar analysts create custom industry and company assumptions to feed income statement, balance sheet, and capital investment assumptions into a proprietary discounted cash flow modeling template. Scenario analysis, in-depth competitive advantage analysis, and a variety of other analytical tools are used to augment the discounted cash flow process. The analyst discounts future cash flows using the weighted average of the costs of equity, debt, and preferred stock (and any other funding sources), using expected future proportionate long-term, market-value weights.

The Morningstar Fair Value Estimate is a projection/opinion and not a statement of fact. If Morningstar's base-case assumptions are true the market price will converge on Morningstar's fair value estimate over time, generally within three years. Investments in securities are subject to market and other risks. Past performance of a security may or may not be sustained in the future and is no indication of future performance.

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