Why is Hasbro Stock So Cheap?

The company behind Nerf and My Little Pony is a dividend stock now.

Andrew Willis 12 May, 2023 | 4:08AM
Facebook Twitter LinkedIn



Interested in more cheap stocks? Check out our recent episode on Tesla stock

Andrew Willis: Some may be surprised to see a near-five percent annual dividend yield on a toy maker. Aren’t kids these days more into TikTok and online gaming?

With the digital properties at Hasbro (HAS), we’re not talking about the same company that launched Mr. Potato Head seventy years ago. The company’s been dominating the big screen, protecting its biggest brands, along with a venture into television with Discovery Family.

Senior equity analyst Jaime M. Katz says things like strong film launches support a rising cash flow.

Dividend stock investors can also look forward to international growth and take comfort in a moat that involves partnerships with the likes of Star Wars, Marvel and Disney.

For Morningstar, I’m Andrew Willis. 


bulls Bulls Say

  • Opportunities exist from entertainment, bolstered by the Discovery Family network, owned production capabilities, and film tie-ins, supporting product demand.
  • Stock ownership is compelling for income investors. The firm has a more than 5% yield and has paid out around $1.8 billion in dividends in the past five years. The dividend payout ratio should remain around 40% over the long term as free cash flow rises.
  • The firm enjoys a stable expense base and should be able to leverage operating margins to above 20% as higher margin games become a larger percentage of the total sales mix.

bears Bears Say

  • The market for traditional toys could continue to shrink as a percentage of the total as technology plays a more dominant role in product selection and children shift to more digital toys at a younger age.
  • The consolidated retail channel leaves Hasbro at the mercy of its largest outlets (Hasbro's top two retailers account for around one fifth of sales), which could affect profits, depending on demand for promotional spending.
  • Dislocation from the supply chain and bloated retail network inventories could intermittently weigh on profits, particularly during periods of economic duress

Get the Latest Stock Insights in Your Inbox

Subscribe Here

Facebook Twitter LinkedIn

Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Hasbro Inc61.50 USD6.00Rating

About Author

Andrew Willis

Andrew Willis  is Senior Editor at Morningstar Canada. He previously produced content for Fidelity Investments and finance industry events for Euromoney Institutional Investor and has written in the past for Thomson Reuters and CNN. Follow him on Twitter @Andrew_M_Willis.

© Copyright 2024 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy       Disclosures        Accessibility