adidas AG ADR ADDYY

Morningstar Rating
Add To Portfolio
|%
Chart Data Not Available
  • Last Close
  • Sector
  • Industry
  • Investment Style
    Large Growth
  • Market Cap
  • Forward Div Yield
    0.31%
  • Trailing Div Yield
  • Price/Sales
    1.82
  • Price/Book
    7.95
  • Beta (5-Year)
    1.22
  • Consensus Forward P/E
    30.21
  • Trailing 12-mo Rev

Morningstar's Analysis

Valuation Apr 23, 2025
Currency in USD
Is it the right time to buy or sell?
Fair ValueLearn Moreplay
1-Star Price
Premium
Economic Moat
Premium
5-Star Price
Premium
Capital Allocation
Premium
Adidas Earnings: Opens 2025 With Strong Momentum
Author Photo
David Swartz
Senior Equity Analyst
Analyst Note | by David Swartz Updated Apr 29, 2025

Adidas' first-quarter 2025 results (13% sales growth, 52.1% gross margin, 9.9% operating margin) aligned with its preliminary report of April 23. The firm reiterated full-year guidance for high-single-digit currency-neutral sales growth and EUR 1.7 billion-EUR 1.8 billion in operating profit.

Business Strategy and Outlook | by David Swartz Updated Apr 29, 2025

We think Adidas is a leader in sports and athleisure apparel with a narrow moat based on an intangible brand asset. While it has been beset with problems over the past few years, we think its recovery is occurring faster than expected. For example, the company originally guided to mid-single-digit sales growth and operating profit of EUR 500 millio

Morningstar Fair Value Estimate
The Morningstar Fair Value Estimate guides investors to the long-term, intrinsic value of a stock, helping them see beyond the present market price.

Show me how fair value is derived (00:41)

Morningstar calculates the fair value estimate of a company based on a projection of how much cash the company will generate in the future. Morningstar analysts create custom industry and company assumptions to feed income statement, balance sheet, and capital investment assumptions into a proprietary discounted cash flow modeling template. Scenario analysis, in-depth competitive advantage analysis, and a variety of other analytical tools are used to augment the discounted cash flow process. The analyst discounts future cash flows using the weighted average of the costs of equity, debt, and preferred stock (and any other funding sources), using expected future proportionate long-term, market-value weights.

The Morningstar Fair Value Estimate is a projection/opinion and not a statement of fact. If Morningstar's base-case assumptions are true the market price will converge on Morningstar's fair value estimate over time, generally within three years. Investments in securities are subject to market and other risks. Past performance of a security may or may not be sustained in the future and is no indication of future performance.

Morningstar Equity Research Methodology

Price vs. Fair Value

 
Price/Fair Value
Total Return %
Index Total Return %
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 YTD
43.03 63.80 28.49 6.08 57.83 12.40 -20.31 -51.75 50.62 20.17 3.18
11.05 6.37 13.76 -17.69 24.77 4.04 14.11 -16.88 19.76 16.23 20.32
Morningstar Research
© Copyright 2025 Morningstar, Inc. All rights reserved.

Terms of Use        Privacy Policy       Disclosures        Accessibility